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From political polls and voter contact to business surveys and data processing, we've got you covered.

Global Marketing Research Services, est. 1991

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Simply put, we offer scale-ready business/political surveying and data processing for the most demanding clients nationwide.

Global Marketing Research Solutions (GMRS) is a leading provider of comprehensive market research services for companies looking to expand their reach and make informed business decisions. With over a decade of experience in the industry, GMRS has established itself as a trusted partner for organizations seeking to understand their target audience, market trends, and competitive landscape.

Our team of experienced researchers utilizes innovative methodologies and cutting-edge technology to gather, analyze, and interpret data to deliver actionable insights for our clients. Whether you are launching a new product, exploring new markets, or seeking to improve your brand positioning, GMRS has the expertise and resources to help you achieve your goals.

At GMRS, we are committed to delivering high-quality research solutions tailored to meet the unique needs of each client. Our customized approach, attention to detail, and commitment to excellence set us apart from the competition. Contact us today to learn how GMRS can help you unlock the power of market research and drive your business forward.

  • More than 450,000 survey interactions provided
  • Installed capacity for 700+ active lines
  • Easy scale model of 2300+ lines for demanding projects
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Political Calls

From Polls To Voter Contact We Have You Covered.
 

Business & Consumer Services

Gather Insights From Your Customers & Vendors

Data Processing

Let our team of analytical gurus manage your data for you.

Find Your Solutions

Custom Solutions Tailored To Every Client’s Needs.

Services Available to our Clients

Political Calls

Polling is one of the most widely used and dependable tools for learning about voter attitudes. We've been conducting this kind of research since our company's beginning and our experience in this arena speaks for itself. Our staff is fully trained on how to maintain a neutral attitude while interviewing, and because we understand the fast-paced environment in which our clients work, we can provide a very quick turnaround on top-lines and data.

Voter Contact Services

G.M.R.S. can assist you with a strategic plan for getting your message out to the voters. We can combine several of our services, such as Patch calls, to interact with your audience in a variety of ways.

Advocacy Campaigns

G.M.R.S. can dial from your targeted list or generate a random sample to contact constituents for the purpose of conducting a patch, or a live transfer telephone call to a targeted elected official or bureaucrat. These individuals are recruited to endorse or oppose specific issues and to motivate or try to persuade the elected official to change his or her mind, or vote a certain way.

Web Surveys

G.M.R.S. is capable of building, fielding and processing online surveys using our own custom designed survey engine. We have built the ability to use all of the tools and features that you would want on a C.A.T.I. study; rotate series of questions, rotate response lists, skip questions, split sample, quota control, include or exclude responses based on a previous question, et cetera. Additionally, we can display the multitude of audio and visual content that the internet allows, including the ability to display images, play audio files, play video files, do a presentation, have a respondent download documents or programs, or do just about anything you have ever seen or can dream of. We can also use our online survey system in conjunction with our C.A.T.I. system, allowing you to combine the data from those two audiences for even more in-depth analysis.

Data Processing Services

TABULATION REPORTS
We can create custom tabulation reports once your survey is out of the field.

DATA CONVERSION
 Do your need your data in a particular format? We can provide you with copies of your data in various formats including flat text, column and tab delimited, Excel, SPSS sav format, WinCross, and CfMC's tr data format.

DATA BLENDING
 We can put data together from various sources including phone and web surveys, in person interviews, or from different vendors and with differing data structures.

Your Custom Needs

Our facility and expertise can be tailored to your specific polling or data processing needs.

Verbatim Coding

Our experienced coding team can provide various services related to verbatim questions:

  • We can create a coding framework for your project
  • We can code based on a coding framework that you provide
  • We can edit verbatim responses
  • The codes can be appended to the close ended data for tabulation reports
  • Upcoding of other specify responses

Text To Web Services

G.M.R.S. offers text (SMS) to web (T2W) surveys. Texting links provides more avenues for busy folks to take our surveys. Adding texting for your surveys can improve response rate, provide a more accurate representation of the population, and reduce the length of time it takes to complete studies. We also offer text introductions. A text introduction is where we introduce ourselves to the respondent giving them comfort and trust before we call them to complete the survey. This will improve cellular response rates and provide better respondent satisfaction. Our texting services are compliant to the TCPA requiring human interaction to send each and every one.

Consumer Surveys

Over the years we have conducted thousands of consumer polls on a broad range of topics including banking, cable services, restaurants and virtually any other product or service imaginable. You can rely on our trained interviewers to leave the respondents from your customer list with a positive impression because we treat each respondent with the utmost courtesy and respect. We also have extensive experience dialing from RDD samples and we are well-versed in the practices that increase cooperation.

B2B Suveys

Conducting telephone interviews among businesses can present a challenge because it's difficult for respondents to find the time to take a survey during the workday. G.M.R.S.' dialing software makes attempts at different times of day and has the capability to make scheduled callbacks to increase the likelihood of reaching a respondent at a time that is convenient for them. We also have dedicated inbound phone lines that can be used if you wish to provide callback number on faxed or emailed survey invitations. G.M.R.S. has conducted hundreds of B2B surveys over the years and we will work with you to get the response you need.

Medical Professional Surveys & Recruitment

Surveys among doctors and medical professionals have traditionally been costly and time consuming to conduct, but we offer extremely competitive pricing for these services. By altering our approach and sending faxed invitations with an inbound number, the professionals may call at their convenience. Thus we can reduce the cost of conducting your medical survey and decrease the time it takes to reach your quota.

Other Services

FOCUS GROUP RECRUITMENT
We can recruit panel members for your focus group by phone, conduct reminder calls and mail maps and materials to your recruits.

INBOUND CALLS
 G.M.R.S. has 16 lines dedicated to inbound calls, with the ability to upscale on a per project basis. Our staff is available to accept calls from 9:00 AM and 10:30 PM EST.

Technology

Equipment and Facilities

Overview

The phone room at G.M.R.S. is equipped with a total of 206 stations all with predictive capabilities. For optimal call quality, our phone calls utilize symmetrical high-speed low-latency enterprise class fiber optic. We leverage Voice over Internet Protocol (VoIP) with one of the largest worldwide carriers. In total, we have the installed capacity of 638 lines active and easily scale over 2300 if needed.

Our dialing system features full predictive capabilities at every station. We also provide classic manual dialing in order to maintain compliance with FCC and Telephone Consumer Protection Act (TCPA) rules.

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Software, Development, Support

Computer & Software

G.M.R.S. phone rooms collects data using our own custom cloud based data collection software. Call Center Manager (CCM) controls all predictive dialers. CCM has the ability to pass data elements in the URL to any websurvey package. The network servers consist of several Windows Servers, Linux Servers, and an OSX Server. Our CATI stations all run Microsoft Windows. Nearly all staff and supervisor computers run on the latest Windows 10 Pro. All staff and supervisors have Microsoft Office. Our server’s critical data files are automatically backed up daily to multiple locations. Many systems have real-time monitoring software. Our web survey servers are run from a secure data center with 24/7 monitoring.

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Up-time, Back-up, Cloud Security

Building & Security

G.M.R.S. servers, staff, supervisors, and interviewer computers are all protected from brownouts and power issues with uninterruptible power supplies (UPS’). The primary location has a 150KW standby backup diesel generator able to provide power during long term power outages. Each server/dialer room has independent cooling systems providing protection for hardware and minimizing the risk of any down time. Buildings are protected by 24/7 monitored alarm systems. Our main location has a video surveillance system monitored by supervisors and by staff. Our other location has a video surveillance system monitored by supervisors.

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Custom Software Packages

Custom Applications

G.M.R.S. has flexible vendors and staff that take can full advantage of the interviewing software and telephony hardware. For example, we have created custom software solutions for elaborate inbound projects as well as advanced database integration for patch and conference calling.

Our web survey software is a custom package maintained in house. We have in-house staff with the knowledge to customize the network to work with other vendor’s software. With internally maintained survey software there are endless possibilities. We also utilize Survox, formerly CfMC, data processing software to generate industry standard reports and provide advanced tables. Survox’s deep history in Market Research software enables us to tackle even the most difficult data processing jobs. All of our interviewing stations have controlled Internet access. If clients have their survey pre-programmed in their own software and it’s either web-based or a Windows application, we can utilize it to conduct web surveys. We can play audio clips to respondents. There is no limit to what we will consider customizing to meet our clients’ needs.

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Affiliations

We are proud members of the American Association for Public Opinion Research (AAPOR) and the Insights Association, two leading organizations dedicated to integrity and excellence in research.


AAPOR


Insights Association
Thousands of happy clients, here's what they say
As a political polling client, I cannot recommend Global Marketing Research Services (G.M.R.S.) highly enough. Their team's dedication to accuracy and attention to detail is unmatched in the industry. The insights and data they provide have been invaluable in shaping our campaign strategies and messaging. Not only is G.M.R.S. able to deliver prompt and reliable results, but they also go above and beyond to ensure that we fully understand the data and its implications. Their professionalism and expertise have made them an indispensable partner in our political endeavors. If you are looking for a trustworthy and top-notch market research firm, look no further than G.M.R.S. – they truly are the gold standard in the field.
Jackson P. Mondela
Jackson P. MondelaDirector of Marketing
As a political polling client, I highly recommend Global Marketing Research Services (G.M.R.S.). Their accurate insights and data have been invaluable in shaping our campaign strategies. They go above and beyond to ensure we fully understand the results. G.M.R.S. is a trustworthy and top-notch market research firm, the gold standard in the field.
Sarah McCoffee
Sarah McCoffeeInternal Processing
I highly recommend Global Marketing Research Services for their exceptional services tailored to business development and recruiting professionals. Their knowledgeable team consistently delivers high-quality, tailored data that guides strategic decision-making and drives business growth. Their expertise, commitment to customer service, and professionalism make them a trusted partner for any organization.
Leah Cornwell
Leah CornwellCEO of BizChant

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Clients Served Since 1996
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Client Surveys Completed
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