Anthony Diana
President
Anthony Diana is a marketing and business development manager with over 20 years of experience in various areas, including market research, property management, food services/restaurant, entertainment promotions, and film/professional photography. His qualifications even extend to natural disasters and public insurance adjusting.
Over the years, Anthony has continuously developed professionally by completing numerous courses in management-oriented applications of computer systems, marketing, business, quantitative and qualitative research, recruiting methods, and ethnic research implications in these ever changing times.
Throughout his career, Anthony has developed an expertise in marketing planning, business development, plans/programming, budgeting/funding and personnel management.
Anthony’s responsibilities include the areas of marketing strategy development, business development plans, funding/budgeting approaches, and organizational structures. His work concentrates on emerging approaches to optimum data collection and dissemination.
Brian Cerve
Chief Technology Officer
Brian Cerve began working with GMRS in 1992 at the Marathon,
FL location as an interviewer. Brian has worked in nearly every role within the
company. This experience helps solve our customers’ most demanding needs.
During his employment, he has learned many business
applications, computer repair, operating systems, network administration, and
telephony. GMRS’ training flexibility and options have enabled him to gain
immeasurable knowledge.
His software training includes CfMC’s Mentor and Survent,
CCM, and Foxpro. His education includes an AS degree in networking from Brevard
Community College and a BS degree in Information Systems Technology from the
University of Central Florida. He also has certifications from Cisco,
Microsoft, and CompTIA. When not working he enjoys time with his family as well
as focusing on his interests in electronics, Trail Life, and his church.
Adriana Tavares
Senior Programmer and Project Manager
Adriana “Ali” Tavares holds a Bachelor of Science
in Business Administration with a major in Marketing from the Pontificia
Universidad Javeriana in Cali, Colombia. She has been with Global Marketing
Research in Atlanta since 1993, starting as a telephone researcher and later
expanding her expertise to include survey-related computer programming.
Ali’s professional background spans Marketing Research,
Advertising, Public Relations, Statistics, Customer Service, Staff
Coordination, and Problem Solving. She has managed research projects for both
political and corporate clients and is highly skilled in programming
tabulations for research and polling. Additionally, Ali has extensive training
in Enghouse (formerly Survox/CfMC) programming for CATI interviewing.
Fluent in Spanish, Ali is fully proficient in speaking,
reading, and writing the language.
A long-time resident of Johns Creek, GA, Ali has been an
active member of her community for over 20 years. She dedicates a significant
amount of her time volunteering with the St. Vincent de Paul Ministry at her
local Catholic Church.
Molly Adams
Senior Project Manager
Ms. Adams has over 20 years experience in virtually every aspect of quantitative market research data collection, 16 of those years with GMRS; from hands on field supervision and office management, to project management, computer programming and data processing. Molly has a proven record of excellence in a wide variety of market research projects varying from political polling to surveys for business and consumer products and services.
Client satisfaction is always the number one priority. She is always available for in person consultations by appointment to coordinate any of her client’s project needs.
An Akron, Ohio native, Molly has been enjoying Southern living since relocating to Atlanta from Los Angeles in 1990. Molly currently lives with her family and pets in West Georgia.
Lisa Straney
Director of Operations & Compliance
Lisa Straney began her journey with GMRS in 1995 as an
interviewer. After completing college and exploring various career paths, she
returned to GMRS in 2010 as a supervisor. With a BAS in Business Management
under her belt, Lisa advanced to become the Director of Operations and
Compliance. In her current role, she oversees the company’s day-to-day
operations, manages client relations, and ensures projects are completed
successfully, consistently meeting client expectations.
A proud Floridian from Melbourne, Lisa now shares her home
with her beloved pup, Levi and family. Lisa proudly wields her geek card like a
lightsaber—she’s a huge Star Wars fan, an avid gamer, and a Disney lover. A
follower of Christ, Lisa cherishes her faith and gives back to her community by
volunteering at the local jail as a teacher and supporting organizations that
assist the homeless. She has a passion for Mexican food (especially tacos) and
treasures spending quality time with her nieces and nephew.
Sumaita Nazrul
Project Manager
Sumaita Nazrul, an accomplished professional, joined GMRS in 2023 after completing her MBA at Florida Institute of Technology. During her time at Florida Tech, Sumaita excelled as an Alumni Philanthropy Specialist, where she served as a university ambassador, managed alumni databases, and contributed to communication strategies. Prior to Florida Tech, she gained skills in Microsoft Power BI and Excel in the Master of Technology program at the University of Central Missouri. Sumaita holds a bachelor’s degree in accounting from Western Sydney University, where she mentored students in the Peer Mentoring Program. Beyond her career, she enjoys reading, watching movies, and traveling. Sumaita brings a wealth of experience, adaptability, and a global perspective to GMRS, contributing to the company’s ongoing success.
Praveen Korra
Project Manager
Praveen Korra is a Project Manager and Data Analyst at Global Marketing Research Services (GMRS) in Melbourne, FL. With a Master’s in Computer Information Systems and a Bachelor’s in Electrical and Electronics Engineering, he brings a strong technical and analytical skill set to his role.
Praveen specializes in data analysis, programming, and project management, with expertise in Java, Python, R, and other technical tools. He is also passionate about entrepreneurship and has experience in startups and business development.
In his free time, Praveen enjoys exploring nature and outdoor activities.
Eina Zavalla
Bookkeeper
Eina Zavalla has a bachelor’s degree in fine arts, majoring
in Interior Design. She briefly practiced her degree before she was enticed to
work for an international airline company and quickly realized that she liked
traveling and did this for 5 years. While on one of her adventures she met her
husband, and finally settled in Melbourne, Florida. While residing in
Melbourne, she worked for several financial institutions for a total of 23
years. Her banking and financial experience made her a candidate for the
bookkeeping position, handling the account payables and receivables at GMRS
In Eina’s spare time that starts at 4:00 am, she hits the
gym or the pavement for at least a 3 miler. She loves reading contemporary
romance novels for hours while on the treadmill or Stairmaster. Eina is also
very fond of baking and dancing since she has 13 years of classical ballet
training. Traveling is essential, and her most memorable ones are the ones
spent together with her husband, daughter, sister and two nieces.
Asia Wright
Human Resources Director
Asia started as a phone interviewer in 2004 and then became a supervisor. Her role involved, and she later became call center manager. She currently handles the work-from-home recruitment process and various management responsibilities. Asia is born and raised in Melbourne, FL. When she’s not working, she enjoys spending time with her son, traveling, and watching Netflix.
Cheryl Bouvier
Hiring and Trainer Manager
I joined GMRS in August 2015, beginning my journey in the call center as an interviewer. By February 2016, I was promoted to supervisor. In 2017, my role expanded to include hiring, training, and monitoring. I truly enjoy the atmosphere and the wonderful people at GMRS, where we have a close-knit, family-like environment. Outside of work, I love spending time with my adult children, friends, and my grand dog Levi. When I have some rare downtime, I enjoy binge-watching shows on Netflix.
Jibran Ahmed
Project Manager
Jibran is a dedicated professional with a profound interest in Information Systems and Data Science, currently advancing his expertise through a Master of Science program in Computer Information Systems at Florida Tech. With a robust background in customer-facing and analytics roles at esteemed organizations like Fieldproxy, LeadSquared, Dyson, and Unschool, Jibran has excelled in enhancing UI experiences, qualifying leads, driving product upsells, and executing impactful marketing campaigns.
His enthusiasm lies in leveraging his skills and knowledge to contribute to the development of efficient and innovative systems. Previously, Jibran served as an Alumni Relations Specialist at Florida Tech, where he played a pivotal role in nurturing strong connections within the alumni community, collaborating closely with alumni, students, faculty, and staff.
Originally from Chennai, India, Jibran brings a global perspective to his work. Since early 2024, he has been serving as a Project Manager at GMRS, demonstrating leadership and strategic oversight in project execution. Beyond his professional endeavors, Jibran finds joy in his passion for automobiles, indulging in leisurely drives, spirited games of cricket, and capturing serene moments through sunset photography at the beach.
Barbara Morse
Training Supervisor
As a dedicated Training Supervisor at GMRS, I have spent the last 10 years guiding and mentoring our interviewers to ensure they excel in their roles. Beyond my professional life, I am a loving wife and mom, as well as a proud dog owner. In my free time, I enjoy watching true crime documentaries, learning new things, creating diamond art, coloring, and collecting memorabilia of Marilyn Monroe.
